RBS TV Viver SC was a campaign to promote the qualities of the state of Santa Catarina as well as to encourage people to share photos of their experiences.

At the end of the campaign, a report was put together to present its outcome to the sponsors.

Also, a group of prominent and important people from the state were chosen to receive a trophy. It was made out of reclaimed wood, with a printed mosaic of photos shared on social media with the hashtag #viversc. On top of that, a line of nails forming the map of Santa Catarina and nails at the edge of the trophy served as connecting points to symbolise the mesh of interconnected potentialities found in the state.