RBS TV Pedágio do Brinquedo was a yearly campaign to encourage people to donate old and forgotten toys. These toys are then cleaned and given to institutions helping unprivileged kids. Lobotomáticos was hired to design a presentation kit to show the results of the campaign to the sponsors.

We wanted to bring a playful message to the report, inviting the sponsors and possible readers to play with it to discover the information. We brought some flair into the report with scanimation, pop-ups; cotton dolls; memory games, pick-up sticks; optical illusions and different sorts of paper folding techniques.

In parallel, all the broken toys donated to the campaign were given to Instituto da Terra. The toys were clean, fixed, gift wrapped and given to the children of the inmates.