WHEN
2014
RBS TV Campanha do Agasalho was a yearly campaign to encourage people to donate used and forgotten clothes. These clothes are then cleaned and given to institutions helping the extremely poor and the homeless. Lobotomáticos was hired to design a presentation kit to show the results of the campaign to the sponsors.
The kit consists of a printed report, a digital version, a gift and a case. A knitting artist joined us in the making of a wool beanie and in bookbinding. The kit encouraged people to give the beanie as a gift to someone in need.